How you will use an integrated campaign to reach your target audience.

You work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.

 

Choose one of the following initiatives:

  • Health Spa launching a new weight loss treatment
  • Insurance company launching new medical product for the exchange
  • Hospital system launching new diabetes program
  • Medical device manufacturer launching new metal alloy prosthesis.
  • Select your own company and product with approval from your instructor

Create a 12- to 18-month communication strategy for your client. You may use a communication strategy template, or you can create your own. In your strategy, include:

  1. What types of communication could be used for different generations.
  2. How you will use an integrated campaign to reach your target audience.
  3. Examples of successful industries and how they leverage transparency, and how you can apply that to your strategy

 

CLICK THE FOLLOWING LINKS TO DOWNLOAD RESPECTIVE WEEK’s ASSIGNMENT

 

HCS 490 Week 1 Changing Landscape of Health Care

https://www.homeworkmarket.com/content/hcs-490-week-1-changing-landscape-health-care

 

HCS 490 Week 1 Current Article Summary

https://www.homeworkmarket.com/content/hcs-490-week-1-current-article-summary

 

HCS 490 Week 1 Product Review

https://www.homeworkmarket.com/content/hcs-490-week-1-product-review

 

HCS 490 Week 2 Case Study Comparisons

https://www.homeworkmarket.com/content/hcs-490-week-2-case-study-comparisons

 

HCS 490 Week 2 Current Article Summary

https://www.homeworkmarket.com/content/hcs-490-week-2-current-article-summary

 

HCS 490 Week 2 Product Remarketing Activity

https://www.homeworkmarket.com/content/hcs-490-week-2-product-remarketing-activity

 

HCS 490 Week 3 Community Mailer

https://www.homeworkmarket.com/content/hcs-490-week-3-community-mailer

 

HCS 490 Week 3 Summary

https://www.homeworkmarket.com/content/hcs-490-week-3-summary

 

HCS 490 Week 3 Current Article Summary

https://www.homeworkmarket.com/content/hcs-490-week-3-current-article-summary

 

HCS 490 Week 4 Communication Strategy

https://www.homeworkmarket.com/content/hcs-490-week-4-communication-strategy-1

 

HCS 490 Week 4 Health Care Access Options

https://www.homeworkmarket.com/content/hcs-490-week-4-health-care-access-options

 

HCS 490 Week 4 Current Article Summary

https://www.homeworkmarket.com/content/hcs-490-week-4-current-article-summary

 

HCS 490 Week 5 Conversation Starter

https://www.homeworkmarket.com/content/hcs-490-week-5-conversation-starter

 

HCS 490 Week 5 Marketing Strategy

https://www.homeworkmarket.com/content/hcs-490-week-5-marketing-strategy

 

HCS 490 Week 5 Current Article Summary

 

https://www.homeworkmarket.com/content/hcs-490-week-5-current-article-summary

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