The relationship between strategic planning and marketing in long-term care

write a critical analyses paper demonstrating understanding and application of key concepts learned on chapters 18-20. Your paper must be 3-4 pages in length excluding references pages, 12p font, and double spaced. Adherence to APA guidelines must be demonstrated where appropriate. Your paper will include a critical analyses of the questions below. A critical analyses entails a comprehensive examination of key concepts and/or theories. Please critically analyze the following:

  • The importance of marketing in long-term care organizations
  • The relationship between strategic planning and marketing in long-term care
  • The major challenges that have faced the long-term care system in recent years
  • The success of the system in responding to the challenges outlined
  • The challenges and opportunities future long-term care managers are likely to face

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