The relationship between strategic planning and marketing in long-term care

write a critical analyses paper demonstrating understanding and application of key concepts learned on chapters 18-20. Your paper must be 3-4 pages in length excluding references pages, 12p font, and double spaced. Adherence to APA guidelines must be demonstrated where appropriate. Your paper will include a critical analyses of the questions below. A critical analyses entails a comprehensive examination of key concepts and/or theories. Please critically analyze the following:

• The importance of marketing in long-term care organizations
• The relationship between strategic planning and marketing in long-term care
• The major challenges that have faced the long-term care system in recent years
• The success of the system in responding to the challenges outlined
• The challenges and opportunities future long-term care managers are likely to face