What is the key marketing management problem/opportunity the decision-maker faces in the case study?

. Problem Statement: What is the key marketing management problem/opportunity the decision-maker faces in the case study? Don’t confuse symptoms with problems: think of problems as causes and symptoms as effects. Include sufficient context to frame the problem. The problem statement should be one to two paragraphs.

2. Alternative Evaluation: What could they do to address the problem? Prepare a list of alternatives and discuss the advantages and disadvantages of each option using qualitative information and quantitative analysis based on the case. Include all assumptions. The alternative evaluation should be the majority of your write-up.

3. Recommendation: What should the decision-maker do and why? Recommend a specific course of action and steps to take to solve the problem. The recommendation should build on your alternative evaluation, be supported with information from the case and your analysis and clearly explain any trade-offs.

, do you notice any ethical issues with how the marketer has approached the consumer in that target market?

Let’s discuss the buying decision process. Discuss a major purchase you have made recently. Explain the buying decision process stages you went though, what sources of information you used, etc. Let’s see how your decision process compares with two well known decision models. The classic consumer’s purchasing decision process is illustrated in Figure 3.9 in Reading #2 on the W4 Readings and this is the The new consumer decision journey (https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-new-consumer-decision-journey ) Which model describes your process better?

2. Let’s discuss market segmentation. First, take any major consumer product (e.g. autos, beers, cosmetics, soft drinks) and discuss how the market for that product has been segmented. Give specific examples of products that were designed to appeal to specific market segments and how the marketer has tried to appeal to that segment. For your product try to include each of these aspects from Market Segmenting, Targeting, and Positioning: (https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s08-market-segmenting-targeting-an.html) Behavioral segmentation Demographic segmentation Geographic segmentation Psychographic segmentation Second, do you notice any ethical issues with how the marketer has approached the consumer in that target market? If so, what issues do you see?

Describe some challenges (technological, economic, political, laws and regulations, community-based initiatives, educational, etc.) the organization might face in attempting to achieve the future vision. 

You have been hired by XYZ University as a consultant. They want you to evaluate an organization to see if a service learning opportunity would benefit future students and the community. Your initial recommendation is week 5 and will be based on the research you collect in your first four assignments.

WEEK 4 ASSIGNMENT: Last week  you described cultural challenges, humanitarian considerations, and  roadblocks faced within the organization. Your task this week is to expand your research to the organizations future vision, challenges, and improvements.  XYZ  University has required you to find at least three peer-reviewed articles in the EBSCO library to support your research this week. EBSCO  tutorial. You will turn in a 2-3 pages paper following APA guidelines. Click here for the  web version of the APA      sample paper. Click here for a downloadable version of the APA  sample paper.  PAPER REQUIREMENTS: Complete the following steps.

Step 1: Introduction Provide a quick introduction to the organization you have chosen.  Describe the organizations focus and what they are doing to promote positive change.  Reflecting on what you have learned in this course, how could students service learners contribute toward the organizations mission?  Provide at least one citation from a peer-reviewed article to support your claims in this section.  Citation tutorial

Step 2: Future Vision  Describe the organizations vision for the future as it relates to the social issue.Describe one or two specific actions the organization plans to take to achieve this vision.  How could student service learners contribute to these goals?  Provide at least one citation from a peer-reviewed article to support your claims in this section.

Step 3: Challenges  Describe some challenges (technological, economic, political, laws and regulations, community-based initiatives, educational, etc.) the organization might face in attempting to achieve the future vision.  How might the organization overcome these challenges?  How have similar organizations overcome or not overcome these challenges?  Provide at least one citation from a peer-reviewed article to support your claims in this section.

Step 4: Improvements  Based on your research, describe improvements the organization could make to better serve the community and achieve the future goals. In what ways could a service learning opportunity at this organization help students and the community improve? Provide at least one citation from a peer-reviewed article to support your claims in this section.

Step 5: Conclusion Provide a summary of the organization and the future vision they have toward impacting positive change for the issue you have chosen.  Summarize how students service learners might contribute to the organizations goals. Describe how students could personally improve by performing service learning at the organization.  Provide at least one citation from a peer-reviewed article to support your claims in this section

References On a separate reference page, list all the references you have cited in your paper to support your claims

How common is drinking over the “moderate level” among your friends/family, and has this become a cultural norm?

Considering all the social and physical costs associated with its use, why is alcohol so often perceived as acceptable and safe for social use & why do so many people often forget about alcohol’s many known harmful consequences?  What, specifically, do you think has kept alcohol so popular through all these years?  What have your own experiences with alcohol been like?  Were any of you surprised to learn that “moderate drinking” comprised of only one drink a day for women and two drinks a day for men?  How common is drinking over the “moderate level” among your friends/family, and has this become a cultural norm?  Beyond just the legal drinking age, why do you think America in particular has such an issue with binge-drinking?

. State the company and what the activist investor attempted to accomplish.

Activist investors are those who acquire shares in a publicly traded company in order to bring about significant changes to the company.

Go to the Carried Interest website (链接到外部网站。)链接到外部网站。 and select an activist hedge fund (investors) from the list provided. Then do some research on a company that they tried to influence. Note, you may have to use Google Translate if the site is not in your primary language.

1. State the company and what the activist investor attempted to accomplish. Were they successful? What impact did they have on the company? Do you agree with their actions? Why or why not?

What does your district look like (in terms of population, age, education, employment, election results)?

  1.  Know your district.  Go to:  http://www.fyi.legis.state.tx.us/Home.aspx, and discover the district number, and who represents you in the Texas house or state senate. Which political party is your state house/state senate representative affiliated with? (if you choose to run as a House or Senate representative, check the district that you want to run for.)
  2. Go to your current representative’s page, and look at the district analysis documents.
    1. What does your district look like (in terms of population, age, education, employment, election results)?
    2. What issues arise based on the district’s demographics (this will help you think about your platform)
    3. Is your district gerrymandered? http://www.fyi.legis.state.tx.us/Info.aspx?rpts=maps

Discuss: 1. the main issue(s) in the case (don’t just reiterate the facts; instead consider what point of law needs to be decided); and

Read the “You Be the Judge” on p. 383 of the text. It is the case of Ridgaway v. Silk.

Review the facts, and the arguments of each party in the case.

Discuss:

1. the main issue(s) in the case (don’t just reiterate the facts; instead consider what point of law needs to be decided); and

2. as the judge, decide for one party or the other. State your reasoning. Try to go beyond reiterating the argument given in the text. Also, don’t rely on your instinct. Apply the law.

Your response is due on Sunday night by 11:55pm. This assignment is in a discussion forum so feel free to comment on your classmates’ responses.

Note that there are no right or wrong answers in this exercise. I want to see that you can identify the issues in the case and provide a rationale decision based on what you learned.

When analyzing the value chain with a VRIO framework, what is the most important question to begin with and why?

When analyzing the value chain with a VRIO framework, what is the most important question to begin with and why?

Apply the VRIO framework to your selected company and substantiate your response with facts that based on your Miami Library research.

Please type your answer in the comments box. A one-to-two sentence response will not suffice. This assignment counts 25 points.

How can managers plan for the unknown in health care organizations?

To ensure efficient healthcare delivery and outcomes, healthcare institutions implement

organizational policies to improve performance. Describe the purpose of organizational policies and its potential impact on healthcare institutions.

Application

Using your scholarly resources, provide an example of how organizational based policies are implemented in healthcare practice.

Theme 1

How can managers plan for the unknown in health care organizations? Prepare a response based in one of these realms: risk management, budget management, personnel management, strategic planning, or technology